Chapter 12- Question 4

http://womenshealthmag.com/
Target Market

The target market I chose was people trying to live healthier lives by eating right and exercising. This target market has no age group to choose from. In addition, all types of lifestyles are included in this target market. The concept that stands out is the fact that they want to live healthier lives.

Magazines

Advertisers would use consumer magazines to place their ads in. This way, they can pick specific magazines that their target market would read. In doing this, they will be able to keep their costs down; won’t be wasting money on ads in the wrong magazines. Advertisers can cross-magazine their ads. This means that they can place their ads in a variety of magazines that their target market would be interested in. A few of these magazines could be Women’s Health, Cooking Light, Fitness, and Weight Watchers.

In addition, consumer magazines are flexible in the size, color, and placement of the ads their advertisers place in their magazines. These types of magazines offer special advertising features to their advertisers. These can include gatefolds, which are ads that fold out of the magazine. They also allow them to use bleeds, which are advertisements that fill up the entire page. However, the latter two options cost a little bit more than regular ad options.

Furthermore, using consumer magazines to advertise, the readers are willing to accept ads more than any other type of media. Many readers look at ads just as much as reading the articles in the magazines.

Newspapers

Newspapers would work great for companies such as Snap Fitness and Curves for Women. These companies would be interested in reaching only their target market in specific areas where they are located. This would be the specific cities where they have their fitness centers in. They would not be interested in advertising all over the place; it would be a waste of money.

This would keep their costs down because they wouldn’t be wasting their money on advertisements where their fitness centers weren’t. People who couldn’t use their fitness centers wouldn’t be interested in their advertisements. So if they only had fitness centers in one city, they would only advertise in this city’s newspaper.