Country Music Radio Station

http://www.wyte.com

I chose WYTE (96.7) as my radio station because I am an avid country music fan. I enjoy listening to Mark and Ken with Kelli in the morning. WYTE has quite a bit of information on their website. They have a Superstar Listening club, which entitles their listeners to many different kinds of contests where they can win stuff, from cash to concert tickets.

I believe WYTE takes pride in their radio station and keeps the content over the air and on their website, family friendly. WYTE is very conscious about keeping their listeners up to date on any emergency situations. These are the concepts, which made me choose this station to post to my web.

My Thoughts On The Concept Of Radio Advertising

I do believe that radio advertising is a great way for many companies to get their message across. However, I do believe it all depends on who their target market is. I do not believe that companies selling children items would do very well using radio advertising. I only say this because of experience with having children. None of my children have ever asked me to buy them something they heard about over the radio. However, TV advertising is a great place for companies to sell their children related products.




As for the Super Bowl...I chose this one because I drink Pepsi. I really wasn't as impressed this year as I have been in past years. Many of the commercials were great. However, some were really lame and should not be airing during that time. I believe there are many children who watch the Super Bowl with their parents, and some of the commercials I saw this year did not impress me. So yes, for some businesses, I believe spending the extra money is well worth it.