Chapter 14- Question 10 (Page 465)

Question 10

Factors Contributing to Growth of Direct-Marketing:

· The U.S. Postal Service has expanded from previous years and is able to keep up with direct-marketing mail.
· Companies being able to accept credit cards for payment.
· Direct-marketing offers many opportunities through other organizations.
· One of the main reasons I believe direct marketing has become so popular because Americans are changing their ways. They have dual-income families and different values on the outlook of their lives. Such as, the growth of doing things for themselves and the interest in fitness.
· In addition, technology keeps changing, making it easier for people to shop online. Companies are able to increase the chance of reaching their target market.
· There are many other reasons for the growth, such as the increased ways of doing marketing and the improved image of certain industries.

Relevant today-why or why not? Impact on future.

I believe many of them are relevant today such as technology advancing. This will always be a concept when dealing with any type of advertising. There is so much more that companies are able to do to market their products/services. Graphics have come a long way since the past. I also believe the way consumers are changing is one of the biggest aspects. Companies need to make sure they always give their customers what they want. They need to change as consumers’ interests, preferences, and values change. Without the capability of technology changing, companies would not be able to meet consumers’ expectations. All of the above factors have a major impact on direct-marketing because as with everything in the world today, things are changing. Companies need to be able to adjust to change and be willing to change. In addition, companies need to be diverse in their direct-marketing techniques because it could make or break their company’s success. I believe the ability to work with other organizations is a good way to reach a company’s target market.