Chapter 16 Sales Promotion

For this sales promotion, Walmart Portrait Studio is trying to get their customer to order pictures by a specfic date by using a coupon. They also have a coupon. They even added a coupon to hand to a friend.

For me, this sales promotion works wonders since I have seven children and am always taking them to get their pictures taken. When using these coupons, I tend to order more pictures---which is what Walmart wants me to do. SO I definitely believe this sales promotion works for some people.

I difinitely believe that the Pepsi Compnay has done an exceptional job designing their sales promotions. I don't know about anyone else, but when I go purchase a soda---I always look for the ones with the orange caps so I can have the chance to win items. Consumers love to win free things---so I have to say that their sales promotion tool is every affective.

This coupon is for a second hand store where would purchase $100 worth of merchadise and then receive $10 free of merchandise. I believe this isn't as affective as the other two since not everyone shops at these types of stores. I do not go there often but when I do, I make sure I buy at least $10 worth of merchanside so my card can be punched. This coupon reminds me of the Kwik Trip one for milk---I think the Kwik Trip card is more affective because more people buy milk and they ask if you have a milk card. The second hand store doesn't remind you---you have to remind yourself. So half the time I forget that I even have it until I get back home and then it makes me mad.

I believe that no matter what the sales promotion is---it could work for one person and not another. Not everyone shops at the same stores or buys the same items---so it all depends on a person's life and their need at the moment.